Start-up success story – I Say Organic Veg – Online vegetables selling

Start-up success story- I Say Organic Veg – Online vegetables sellingStart-up success story – I Say Organic Veg – Online vegetables selling

When I have written article of business idea on selling vegetables online, many of my friends have laughed at me saying it as difficult business. Ashmeet Kapoor has proved this as success business and is heading towards its expansion plans

Organic food is a buzz word. Ashmeet struggled for 2 years and he started his own venture, "I Say Organic', online organic vegetable and fruits store. Kapoor researched several ideas and selected this as it has high growth potential.

What is Kapoor qualification?

Kapoor has done his graduation in electrical engineering at University of British Columbia in 2007 and entrepreneurship from Brown University, US. He worked for a start-up for 1 and half year and came out.

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How did he start Vegetables online business?

Ashmeet stayed in a small village in eastern UP for several months. He leased out hectare land to start organic farming. What he felt is more than electrification, he needed to work more on farmer’s livelihood. He soon realized that it is not easy to convince farmers to come out from what they have been practicing for long time.

He does not want to give-up. He returned to Delhi and set-up Jagriti Agro Techni Private and established I Say Organic brand under it. Kapoor says like any other business, he too had several roadblocks. It was tough to work in removing the roadblocks, but it was possible.

How did it kick-started?

Planning and investment was the primary part where they were required to focus. He added Rs 50 Lakhs over one year period for starting the business and all were internally given by family members.  He soon put-up cold storage facilities, hired staff, researched the consumer needs and their expectation and analyzed what kind of price they are willing to pay. Finally when all set, he launched his website "I Say Organic" in Mar-2012 and kick-started his business.

How did they operate?

They sourced Vegetables, pulses, rice, fruits from farmer groups, packed and branded and delivered to customers from their Delhi office.

How did they promote sales?

Kapoor soon realized that he should go beyond social networking and started advertising on news papers, flyers and conducted corporate workshops to expand his business. Soon he started getting orders and currently he gets approx 50 orders per day. Currently they have 20 employees, does Rs 10 Lakhs per month business. They accept orders via phone or through online. Minimum order should be Rs 250. Currently the business is done only for local places in Delhi. In the next 2 years, they want to strengthen in this region and expand in other parts of the country.

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Let us wish Ashmeet Kapoor – I Say Organic – to continue to grow and expand in future.

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