10 ways for small business owners for advertising on social media sites

10 ways for small business owners for advertising on social media sites10 ways for small business owners for advertising on social media sites

Social media has become part of our life. If you are a small business owner, you can grow your business by promoting and advertising on social media sites like Facebook, Twitter, Tumbler etc. In this article, I would provide some tips on the ways you do advertising on social media sites. Most of them are almost free and a few of them are paid advertising. However, majority of these tips would be useful, if you have an own website indicating the details of your products or services.

10 ways for small business owners for advertising on social media sites

1) Create a Facebook Page or twitter account: Create your own Facebook page and Twitter account. On your Facebook page or Twitter account, you can provide the details about your small business and the products or services you are selling.

FB page creation Path: Login to Facebook.com à Bottom look for “Create page” option and follow instructions. E.g. I have created facebook.com/allbusinessideas as Facebook page

Alternative, you can click on this link: https://www.facebook.com/business/build

Twitter account creation Path: Login to Twitter.com à Create new account

2) Widgets on your website: Use Facebook or twitter widgets on your website. You can get these widgets depending upon the website software you are using. If you are using wordpress, you can get the plugins from wordpress.org/plugins link. The widgets provide how many people liked your Facebook page. If any of them share or like the page, it would get displayed to the entire individual’s friends list on Facebook. In a way this is free advertising for you.

3) Post latest updates regularly: People love new products or new content. If you post frequently on Facebook or twitter, then it would attract people and they visit your Facebook page or twitter page or your own website to know more about your products.

4) Invite email friends from Yahoo or Gmail or Hotmail: You can use this option from Facebook page and click on “Invite email friends” option wherein you need to enter your yahoo or Gmail or hotmail login credentials and Facebook would retrieve all your contacts and email to your friends on your behalf.

5) Invite friends from Facebook: If you have a good social networking on Facebook, you can invite them from Facebook option “Invite friends” from your Facebook page. This is one of the good advertising from social media strategy to grow your business.

6) Make a video and post on social media sites: Facebook lovers like videos. If you can make 30 seconds to 60 seconds video about your products in a creative manner and post on Facebook, it would attract several users.

7) Link Facebook and Twitter: You need not post separate posts or news on Facebook and Twitter. There is an application which connects Twitter through Facebook (www.facebook.com/twitter. Means if you post something on Facebook, it would automatically get posted on Twitter. Lot of time would get saved for you.

8) Facebook Like / Share button on your website: When people visit your website, if they like any product, they can share with this Facebook Like / Share option. There are several widgets which can be installed within few minutes with zero cost. When someone clicks on FB like or share button, it would automatically get shared with their friends and there is more likelihood that you would get more visitors to your websites and your business can grow. The FB like or share button widgets would depend upon which software you are using for your website. If you use wordpress software, please check at wordpress.org/plugins

9) Facebook Paid advertising – Fixed price: Last month I have implemented this strategy and have seen that my business has grown by 30% in one month. I have posted a unique killer post which got posted automatically through my Facebook plugin on Facebook page. Now I went to the Facebook and on post and have seen that there is an option called “Promote”.  It shows that the post can be promoted for $ 5, $ 10, $ 15 etc., I have chosen $ 5. It indicated that approx 3,000 visitors would be able to see my advertising on Facebook social media for $ 5. I felt very happy to choose such a small advertising fees. I promoted 3 such killer articles for $ 15 in total and got more than 10,000 visitors to my blog.

10) Facebook Paid advertising – CPC: There is another option called “Cost per click” on Facebook. Minimum CPC should be $ 0.20. You can create as much budget as you want to promote this through CPC. You need to pay only if any one click on your CPC campaign and comes to your blog or Facebook fan page, else you need not pay anything.

I felt advertising on social media sites through above strategies have grown my business.

Readers, I would like to have your feedback and suggestions about this article. You can leave a comment in below comments section.

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Team – Allbusinessideas.com

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Comments

10 ways for small business owners for advertising on social media sites — 1 Comment

  1. I hate paid advertising on facebook. I liked point 1 to 8 where you talk about free advertising. Creatiing a facebook fan page is the basic step to start with. Thanks for sharing such tips.

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